The Cyberspace Administration of China (CAC) recently announced that it will oversee over how celebrity information is disseminated online.
The Chinese regulator mentioned that such a move has been aimed at creating a positive and healthy internet environment.
It has described online fan culture a propagation of gossips, such as the publishing personal details of the artists and the placements of their advertisements on internet sites and star-chasing as impacting mainstream values.
It said it would create a “negative list” that would target online celebrity information that promoted bad values such as ostentatious wealth, attempts to encourage fans to spend money to support celebrities.
The CAC commented that celebrity endorsements and advertisements should be clearly marked out by platforms, and fan clubs must be managed by authorized agents.
In recent months, the authorities have moved its efforts to reduce the country’s so called “disordered” celebrity fan culture. After a series of celebrity scandals involving tax evasion and sexual assault, it has ordered broadcasters, online platforms, and artists to help curb the phenomenon by following the prescribed regulations.
According to reports, online celebrity fan clubs had become a widespread phenomenon in the country. A local newspaper The Paper projected its “idol economy” could be worth 140 billion yuan ($22 billion) by 2022. However, they have also been criticized for their influence over minors and for causing social disorders.
China has stringent laws on content ranging from video games to movies to music, and censors anything it believes violates core socialist values. While the crackdowns on fan culture also comes due to a wider regulatory campaign against the country’s Internet giants.
The regulatory authorities have ordered several actors and other performers to follow the country’s moral guidelines or face being banned from their activities.
Earlier in July, the Beijing police had detained Canadian-Chinese pop star Kris Wu on suspicion of sexual assault, while his fan groups come to his defence on social media. Later, most of these fan accounts, along with Wu’s online accounts, were shut down by the government.
The China Association of Performing Arts on Tuesday published a list of 88 people that are banned from live streaming for reasons such as violating ethics.