June 29, 2022

South Korean tech giant Samsung Electronics announced Amazon’s subscription-based video streaming service, Amazon Prime Video to join its cross-industry group 8K Association earlier in December.

According to reports, tech conglomerate Samsung Electronics is one of the founding members of the 8K Association.

While the company mentioned that the anticipations for the 8K ecosystem’s growth momentum has now raised over Amazon Prime Video’s entry. In addition to this, U.S tech giant Google had joined also joined the group earlier in May this year.

About 8K Association –

The 8K Association was established in January 2020. It is solely dedicated to promoting the 8K ecosystem. It includes companies that believe in the growth of such a community, ranging from display panel makers to TV brands, content creators, technology and equipment providers test labs and chipset providers.

The association has so far certified over 80 TV models through its 8K Association Certifiication program.

Samsung by citing Amazon Prime Video’s multi-year licensing deal with Universal Pictures that was announced in July, mentioned that the latter is ready to support the 8K ecosystem as one of the leading over-the-top streaming platforms.

Samsung Electronics’ executive vice president and head of R&D Team of visual display business, Yong Seok-woo commented that the 8K ecosystem is continuing to see an expansion with the participation of Amazon and Google. While the founding company visions itself to continue broadening the definition of 8K TV‘s standards and support the production and distribution of content in 8K resolution to the world.

The South Korean tech giant is considered as one of the pioneers in promoting 8K-standard technologies.

According to reports, Samsung Electronics had announced that its TVs and gaming monitors for 2022 a day earlier. The upcoming products will be provided in 4K and 8K resolution, and will also support the new HDR10+ gaming standard to give more immersive gaming experience to its users.

Amazon Prime Video joined the 8K Association during the second half of the year, and was one of the new members along with US testing service provider Underwriter Laboratories, and domestic content creation company 4by4. While Chinese TV maker Sichuan Changhong Electric had also rejoined the body around the same time.