Japanese singer Kyary Pamyu Pamyu is set to celebrate 10 years since the start of her music career with a nationwide tour that kicked off in Kanagawa this month.
It seems like only yesterday when the release of the artist’s debut single “Ponponpon,” making waves across the Japanese and international music industry. The single’s highly infectious sound and unforgettable music video have shown early on how she’s an undeniable trailblazer and something that she continues to show her fans more than 10 years on.
Through the long career she has proven that she is and always will be an icon. Japan’s queen of kawaii for her upcoming tour will be collaborating with hard hit local businesses to create merchandise, in an effort called “Local Power Japan Project.”
According to reports, Kyary’s Local Power Japan Project is an unprecedented effort that hopes to revitalize Japanese industries affected by the coronavirus pandemic. For all 29 prefectures that have been included in the tour, t-shirts featuring a “Kyary-fied” version of local businesses’ logos will be sold for a limited time. And part of the proceeds from it will be donated towards local development and social contributions.
In addition, specially made collaboration items will be sold in certain venues. For instance, the singer has worked with Gunma-based Oginoya, Japan’s oldest ekiben boxed meal shop, to create a kettle rice dish served in a cute Mashiko pottery ware.
The meal box itself is filled with food items such as umeboshi and mushroom rice that the singer has specifically requested for or professed love for in the past. This collaboration meal will be sold in limited quantities at the Gunma concert.