Italian luxury label Gucci after two years returned at the Milan Fashion Week with a star studded catwalk show featuring a new collaboration with sports brand Adidas.
The event saw music artist and pregnant Rihanna and her partner, rapper A$AP Rocky, Jared Leto, “House of Gucci” actor and tennis champion Serena Williams among the famous names at the catwalk show.
The label like other fashion houses had turned to digital showcases after the start of the COVID-19 pandemic. While in November, it held an off-calendar catwalk show in Los Angeles.
Models walking a catwalk lined with mirrors wore an array of trousers suits: loose, fitted, patterned, and studded or with pointy shoulders. Some blazers were one-shouldered. There were hints to 1980s disco looks with sparkling suits or a shiny jumpsuit, while shiny skirts had slit and lace tops were frilled.
Creative director Alessandro Michele called the collection “Exquisite Gucci” and mentioned to have used the metaphor of the magical mirror to approach the phantasmagorical power of fashion. And believes a sacred power to radiate from the surface of the fabrics.
Michele mentioned to have celebrated the clothes as real optical labs: magical machines that can give birth to fairy tales of metamorphosis and re-enchantment.
The creative director further also revealed collaboration with Adidas, with the sports brand’s logo and stripes appearing on long dresses with zipped corsets, blazers, trousers and headwear, such as baseball caps with front and back visors and swim cap-like hats. Accessories included a wide range of bags slim ties, and berets.
Milan Fashion Week will see its curtail fall in Feb. 28.