June 26, 2022
Business Gamification
Business Gamification

Business Gamification is the process of encouraging people’s participation and activity to drive results through game-like mechanisms. In business, gamification can be used to motivate employees to complete activities that lead to more meetings with sales, leads, and qualified candidates.

Gamification is the application of elements typical of gameplay in areas not usually related to games. There is a growing business trend towards gamifying tasks such as training and team building to encourage and incentivize employees.

When implemented wisely, gamification can increase both the enjoyment and the outcome for everyone involved. Below, 15 members of the Forbes Technology Council detail some of the most innovative uses of gamification the company has seen and the strategies that have worked for them.

By studying in depth whether game design elements can be used in a purposeful way to increase user’s intrinsic motivation, we will be able to better understand the possible added value of gamification at the workplace. We posit that studying gamification from a user perspective will shed more light on the subjective nature of the experience of gamification and will further develop our knowledge on the topic. Therefore, this contribution focuses on how and why gamification does or does not result in beneficial outcomes for its users.

From an employer’s perspective, implementing gamification into various aspects of your business can increase productivity and employee motivation by encouraging employees to change their behavior.

In-product gamification makes the user experience more engaging and personal. Especially for business-to-business (B2B), software-as-a-service (SaaS) solutions, games can transform common business processes into tools for team motivation and auditing.