July 7, 2022
mobile analytics software
mobile analytics software

Building a mobile app is only half the battle. Once this is done, it’s time to move on to optimizing your app and continuously monitoring the behaviour of your app’s users. And with over 3.8 billion smartphone users worldwide and over 3 million apps, competition is fierce. To be successful, a mobile app business must remain sharp and provide customers with a great mobile app experience. Our solution: mobile app analytics tools.

Mobile app analytics is a developer’s best friend. Tools that analyse the performance of mobile apps can help you better understand how your users behave and how you can optimize your app to achieve their goals. However, finding the right mobile app analytics tool can be quite a daunting task. That’s why we do the hard part and have compiled the 15 most recommended mobile analytics tools to help you decide which one is best for you and your business.

It’s definitely what makes your life easier, as it provides several tutorials to help you optimize your ASO from scratch. The mobile analytics app comes with keyword tracking and research capabilities to help you build a solid ASO strategy. It supports Android, iOS, Windows Phone and provides key metrics tracking, localization, keyword ranking tracking, keyword research tools, and more.

Localities is a cloud-based analytics and marketing platform. This mobile analytics tool targets all customers in media, retail, travel, business and lifestyle. The retention feature is of particular interest to users. This capability generates analytics that pinpoint the cause of business problems such as churn, low conversion rates, and reduced customer retention. The platform also offers personalized (in-app) messaging, personalized notifications and recommendations.

Google Analytics is a free tool suitable for in-app analytics. There is also a premium version designed specifically for businesses, and more detailed information. Available for iOS, Android and many other platforms. It doesn’t matter the size of the market, the number of mobile app downloads and the amount of traffic it generates. This free tool allows you to seamlessly track your performance.