August 16, 2022

Bharti Airtel and Vodafone Idea had completely removed the talk time recharge from their portfolio. After this, most of the people living in rural areas were affected by this and started using SIM of other companies except these companies. These users had bought lifetime validity packs of Bharti Airtel years ago and they used to recharge their phones only through talk time recharge.

According to Telecom Talk , to make consumers happy, Bharti Airtel has again brought a recharge talk time plan of Rs 100 and Rs 500 for its prepaid users.

Looking at the recharge plan available in My Airtel App, we found that Airtel has brought two talk time recharge plans, which were removed earlier. These recharge plans are worth 100 rupees and 500 rupees. The talk time recharge plan of Rs 100 comes with talk time of Rs 81.75 and validity of 28 days. At the same time, the Rs 500 recharge plan comes with a talk time recharge of Rs 420.73 with a validity of 28 days.

It is worth noting that when the company removed this talk time recharge and brought minimum recharge packs starting at Rs 35, they started losing their consumer rapidly. It is likely that Airtel decided to go back to a category to retain its customers who prefer bundled combo (Internet + talk time) and talktime recharge instead of minimum recharge plans.