According to the International Data Corporation (IDC) report, the average selling price of smartphones in the country has fallen by 2 percent to Rs 11,500. In the Indian market, the price of smartphones is now reaching the Rs 15,000 range with 84% shipment. That is, it has come down by 29 percent or 7,000 rupees.
Smartphones in the mid-range segment (Rs 15,000 to Rs 37,000) declined on a year-on-year basis, as consumers have stopped buying expensive smartphones due to economic uncertainties.
However, the premium segment (Rs 37,000 and above) has seen a strong 91 per cent rise in smartphones. In which companies like Apple, Samsung and OnePlus held top-3 positions. Apple has also started its first online store in India during the third quarter of the year.
5G launching expected growth IDP India Associate Research Manager Upasana Joshi said, “IDC expects smartphones in the low-end and mid-range segments to continue to be volume drivers even further. Consumer perception in next few quarters If it improves, the segment is expected to grow at $ 200 to $ 500. While the cheaper 5G is expected to boost this segment. “
Eighties increased after half-year, pushing online channel stock to a high of 48 percent in the third quarter, a 24 percent year-on-year basis. Customers have preferred online purchases, as they were aware of promotions and selling events on the eTeller platform. The IDC report said that offline channels have recorded an 11 per cent growth since the first half of the year.